that Matters Report
Building positive reputations and meaningful connections in a fast-changing world
Some of our clients:
that Matters Report
Transparency, culture and reputation have become valuable currency for brands and corporations in today’s fast-changing world. Communication that Matters, a new report from Sefiani, explores the key trends that are impacting audience relationships with brands, the influence these hyper-connected audiences have on reputations, and what this means for marketers, communicators and business leaders.
“The opportunity for companies and brands is through authentic actions and communication that builds trust and reputation, and deeply connects brands with their value-aligned, purpose-led communities. This is the communication that matters”Nicole Thurston, Director Strategy & Creative, Sefiani
“By carefully considering consumer values and taking decisive, purpose-led action, brands can reimagine their audience relationships”Nicole Schulz, Brand Group Practice Lead, Sefiani
“To be seen and trusted as a sustainable business, companies must take positive steps to reduce their impact on the environment, communicate the actions they are taking, and why”Julia Hoy, Sustainability Lead, Sefiani
Communication that matters in a fast-changing world
Sefiani is a proudly independent strategic communications firm that builds, enhances and protects consumer brands and corporate reputations.
For more than two decades we have worked collaboratively with our clients to find their narrative, connect more meaningfully with audiences and demonstrate their purpose.
Our long-held belief is now self-evident: actions matter. This is how strong reputations and positive relationships are earned.
We deliver integrated communications solutions to share these stories across earned media, owned channels, social media and strategic partnerships.
We unearth your unique narrative to tell a consistent story about your company and brand that people will care about.
We help you articulate and demonstrate your purpose with authenticity.
We help you better understand and build meaningful connections with your audiences and stakeholders.
We deliver cut-through and connections for your brand in crowded environments.
in 2021 and beyond?
The worlds of corporate and consumer have never been more connected.
In this time of global upheaval, we believe that the realms of the corporate and consumer have never been more connected. Corporate behaviour influences consumer choice; internal is now external; and business disciplines can no longer operate in silos.
Success depends on being able to forge meaningful relationships with your key audiences by communicating and connecting authentically on shared values. We help brands and corporations navigate these complexities with confidence.Book a chat